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Save 20% this week - UNFOLD20

Every purchase supports a child learning to read & write

Maddie Dress - Black Floral

£49

You save 38%

£79

High Street RRP

Save an EXTRA 20% with code

UNFOLD20

Use code at checkout - order by 19th Feb!

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Explore the Maddie Dress - Black Floral

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Why Unfolded

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We make clothes after you order - to save you money, help the planet & do good!

£79

High Street RRP

£49

Unfolded Price

£30

You Save

Explore how the Unfolded way keeps prices lower

Garment workers paid higher wages

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This item funds a child in education for 2 months

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Absolutely nothing sent to landfill

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Ethical and sustainable fabrics

As Featured On

Ticker: Glamour, Who What Wear, This Morning, Lorraine, The Herald, Grazia, The Times, BBC Dragons' Den Ticker: Glamour, Who What Wear, This Morning, Lorraine, The Herald, Grazia, The Times, BBC Dragons' Den

As Seen On the Unfolded Community

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I just love this print - it's actually perfect! Feels classy for an event but could easily wear it to work as well. The Maddie fit is my fav from Unfolded as well. 

— Anna

Explore This Style In More Detail

Description

Our new Black Floral print Maddie dress is about to become one of the most-worn items in your wardrobe. Why? Thousands of our customers say that Maddie is their favourite dress style ever, thanks to its comfort and flattering fit. Our new Black Floral Maddie is the ultimate wear-all-year dress, as the gorgeous print works just as well at brightening cold winter days as it does in the summer.  

10,000 of our fabulous customers picked our three new Maddie prints but what makes the Maddie dress so special? She combines style, comfort, sustainability, and some serious positive impact in the world! 

Designed to be flattering and comfortable enough to wear all day, every day, Maddie delivers a relaxed, figure-flattering look. She has a shaped bust complemented by a thick V-shaped band of elastic shirring underneath, creating a stunning silhouette - gorgeous (and comfortable) for all shapes and sizes!   

Made in a sustainable woven viscose crepe fabric, which is a beautiful, light, floaty and amazing to touch material. This versatile dress has elasticated cuffs, long blouson sleeves and of course, those all-important pockets. We love our new Maddie Black Floral dress, worn with a pair of crisp white trainers for a relaxed bare-legged loo,k but thanks to the black background this dress works equally well with black opaque tights and boots.

Maddie is available in 2 length options (125cm and 115cm). If you’re 5ft 3 or under, we recommend the shorter option. 

Buying a Maddie dress means that garment workers receive higher wages and a child near our factories will be supported to learn to read and write for 2 months. 

In-depth Details

  • Black floral print
  • Drapey woven viscose crepe fabric
  • Pockets
  • Shirred waistline
  • V neck
  • Long blouson sleeve
  • Midi length
  • Available in 2 lengths - 125cm and 115cm

  • 100% Ecoliva (Sustainable) Viscose - Moroccan Crepe 

    Product Care

    Do not bleach

    Do not dry clean

    Do not tumble dry

    Iron low

    Machine wash cold on a gentle cycle

    Reshape while damp

    Wash and dry with similar colours

    Wash inside out

    Returns Info

    If you don't love your new Unfolded product you can swap it for free with other Unfolders using Swaps by Unfolded, or return within 14 days.

    Read our full refund policy here.

    Unfolded versus a traditional brand

    Unfolded Traditional
    Price £49 £79
    You save £30
    Zero waste Yes No
    Kids funded in education Yes No
    Higher worker wages Yes No
    Sustainable materials Yes No

    Some of our thousands of 5 star reviews

    FAQ

    What is Unfolded? Where are your clothes made?

    Unfolded is a movement to make clothes without waste and use the savings to create positive impact in the world. We were founded in Edinburgh, Scotland in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded, we used to help big brands remove the waste from their business, but realised that for real change to happen, we had to build a totally new way to shop. 

    Our team is located in Scotland and England, and we work very closely with our partners in India, where all of our clothes are made. At every one of our ethical partner factories in India, workers are looked after well, and all materials are sustainably sourced.

    We also work with an education-focused NGO in India called Pratham, and together we make sure that every  purchase from Unfolded funds a child learning to read and write.

    We're a company focused on positive impact in everything we do. Over 100,000 women have joined our mission to remove the waste from the fashion industry so far, and tens of thousands of customers help design all the clothes we make, so that we can turn that dream into reality.

    How long will my clothes take to arrive?

    You'll see an estimated shipping date on every product - just select a size and scroll down. This is the current estimated shipping date based on the information we have from our amazing factories and logistics partners. It can change, but normally doesn't. Once you order, you'll get weekly update emails about where your product is in the production process.

    Your items will be despatched as soon as possible after they complete production. You may receive items in separate deliveries, as they are packed up and shipped with other items completed in the same batch. We do this to reduce emissions and waste.

    How can you be cheaper than other brands and still be sustainable?

    30% of the clothes made by most retailers are never even sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes!

    At Unfolded, we're able to offer better prices because we don't make any of this waste. We design everything with the help of tens of thousands of our customers, and then only produce what people actually want. No waste = big savings, which we use to offer you better prices, pay workers better and support children to learn to read and write.

    How do I make sure I buy the right size?

    At the top of the page there is a full size chart for this style - just above the size selector. You can also see photos of our customers and models in a range of different sizes; there's more information under 'Fit & Size'.

    If you need any help choosing your size, just send a message to our team, or respond to the wee popup that appears. We can help with measurements and guidance - and we're always happy to answer any other questions too! 

    You can email us on support@thisisunfolded.com any time, or slide into our DMs on your social platform of choice. Amy, Claire and Bára in our customer team are always happy to help!

    If it’s made to order, can I still return my item?

    Of course you can! We offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham - Royal Mail is fine. Alternatively, you can swap an item for free on our swap platform, or use our community Facebook group with thousands of customers to sell or swap.

    Okay - I like the sound of Unfolded, but I’m still on the fence…

    Buying from a new brand, especially one you might have found on social media, can feel risky - we get it! Scams are unfortunately common, but we are not one of them. We are a small company, driven by a huge mission: to take on fast fashion.

    We want you to feel confident shopping with us. That's why, if you change your mind before your order has shipped, simply send us a message and we will process a full refund.

    With over 100,000 happy customers and having featured on some of the biggest TV shows around, we believe we're doing something right.

    You may have seen us on Dragons Den, where we were offered all the money, but turned it down. We also feature regularly on Lorraine, This Morning and across the BBC, as well as in local and national media - and of course on social media, where we have a dedicated following. Or maybe you’ve heard about Unfolded from our community of over 100,000 amazing shoppers in the UK!

    So, what are you waiting for? Treat yourself to Unfolded clothes are better for the planet, for your wallet, and for the people who make them!

    Maddie Dress - Black Floral

    Select size:

    Length:

    Apply code at checkout - Ends soon!

    Better For The Planet, Your pocket and the people who make our clothes...

    Better For The Planet, Your pocket and the people who make our clothes...

    At Unfolded our clothes are designed with input from 10,000 of our customers and then made after you order. This allows us to make clothes without the waste and do good with the savings.

    Better For The Planet

    This year the fashion industry will make 26 billion items of clothing that will never sell! Thanks to our new way of making clothes at Unfolded it's zero...

    Better for You

    By removing the waste we’re able to offer you sustainable clothes with up to 40% off the price they would be anywhere else. Plus, you can help design every item!

    Better for Garment Workers

    The rest of the savings are used to provide higher wages for garment workers and to fund kids to learn to read and write near our factories and rural India.

    The Unfolded Story

    The Unfolded Story

    Unfolded was founded in Edinburgh in 2021 by three friends who decided enough was enough - the fashion industry had to change. Since then 100,000 amazing women from across the UK have joined our mission to fix this broken industry and do good with their clothes.

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