Alanna Midi Dress

Unfolded is a movement to make clothes without waste and use the savings to create positive impact in the world. We were founded in Edinburgh, Scotland in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded, we used to help big brands remove the waste from their business, but realised that for real change to happen, we had to build a totally new way to shop. 

Our team is located in Scotland and England, and we work very closely with our partners in India, where all of our clothes are made. At every one of our ethical partner factories in India, workers are looked after well, and all materials are sustainably sourced.

We also work with an education-focused NGO in India called Pratham, and together we make sure that every  purchase from Unfolded funds a child learning to read and write.

We're a company focused on positive impact in everything we do. Over 100,000 women have joined our mission to remove the waste from the fashion industry so far, and tens of thousands of customers help design all the clothes we make, so that we can turn that dream into reality.

If you order from our Archive Collection, these are items that have already been made, as the little extra we make for any issues, or a return. Shipping time varies depending on the location of the item, and is usually between 3-21 days. They will be despatched with the next available shipment, which might take a few days, depending on where the icon is located, or in some cases it can be up to a few weeks. We do this to reduce emissions and waste.

30% of the clothes made by most retailers are never even sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes!

At Unfolded, we're able to offer better prices because we don't make any of this waste. We design everything with the help of tens of thousands of our customers, and then only produce what people actually want. No waste = big savings, which we use to offer you better prices, pay workers better and support children to learn to read and write.

At the top of the page there is a full size chart for this style - just above the size selector. You can also see photos of our customers and models in a range of different sizes; there's more information under 'Fit & Size'.

If you need any help choosing your size, just send a message to our team, or respond to the wee popup that appears. We can help with measurements and guidance - and we're always happy to answer any other questions too! 

You can email us on support@thisisunfolded.com any time, or slide into our DMs on your social platform of choice. Amy, Claire and Bára in our customer team are always happy to help!

Of course you can! We offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham - Royal Mail is fine. Alternatively, you can swap an item for free on our swap platform, or use our community Facebook group with thousands of customers to sell or swap.

Buying from a new brand, especially one you might have found on social media, can feel risky - we get it! Scams are unfortunately common, but we are not one of them. We are a small company, driven by a huge mission: to take on fast fashion.

We want you to feel confident shopping with us. That's why, if you change your mind before your order has shipped, simply send us a message and we will process a full refund.

With over 100,000 happy customers and having featured on some of the biggest TV shows around, we believe we're doing something right.

You may have seen us on Dragons Den, where we were offered all the money, but turned it down. We also feature regularly on Lorraine, This Morning and across the BBC, as well as in local and national media - and of course on social media, where we have a dedicated following. Or maybe you’ve heard about Unfolded from our community of over 100,000 amazing shoppers in the UK!

So, what are you waiting for? Treat yourself to Unfolded clothes are better for the planet, for your wallet, and for the people who make them!