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EARLY20

Anne - Button Through Denim Dress

£65

You save 33%

£97

High Street RRP

Special offer - ends July 29th

20% OFF - ONLY £52

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EARLY20

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Explore the Anne Denim Dress

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Why Unfolded?

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We make clothes after you order - to save you money, help the planet & do good!

£97

High Street RRP

£65

Unfolded Price

£32

You Save

Explore how the Unfolded way keeps prices lower

Garment workers paid higher wages

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This item funds a child in education for 2 months

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Absolutely nothing sent to landfill

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Ethical and sustainable fabrics

Ticker: Glamour, Who What Wear, This Morning, Lorraine, The Herald, Grazia, The Times, BBC Dragons' Den

As Seen On the Unfolded Community

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Such a lovely dress - the denim is so soft, and the cut is really flattering. I love that it has pockets and can be styled so many different ways!

— Anne

Explore This Style In More Detail

Description

Meet Anne, our new denim dress - the latest piece in our supersoft denim collection and quite possibly the most wearable dress we've ever made. 

Anne is the perfect ‘wear all day every day’ dress - combining the versatility of soft chambray denim and a stylish and comfortable midi dress style. This mid-length button-down dress is a brand new shape for us, chosen with the help of 10,000 of our fabulous customers for its flattering, yet relaxed fit. Unlike some denims which can be stiff, this chambray denim fabric is gorgeously soft and comfortable, while the long blouson sleeves and midi length skirt ensure this is super cosy - your new go-to denim dress for the colder months.

Featuring a v-neckline and button-through front, this dress has been designed to flatter, with its under-bust shaping, slightly A-line midi length skirt and elastic shaping in the small of the back. Designed in a relaxed comfortable fit this dress can be cinched in further at the waist with the waist ties. It is available in two lengths, regular and short.

For the same quality with a traditional brand, a denim dress like Anne would cost at least £97, which means you save over £30+ by buying Anne with the Unfolded zero waste approach. 

Denim is a wardrobe staple but the detailing in this dress really elevates it, delivering an understated ‘put-together’ look however you style it. Chunky boots and a parka for the school run, or heeled boots and cashmere cardigan for lunch with the girls. And no matter how you style it, our new Anne dress has those all important, deep side pockets…perfect for toy cars, mobile phones, hair bobbles and lipsticks depending on where you are!

Not only do we predict that this dress will become your new wear-on-repeat favourite, but remember it also changes lives. One waste-free, new favourite dress for you = one child supported in education for 2 months.

In-depth Details

  • Soft denim chambray fabric
  • Pockets
  • Button front
  • V neck
  • Long blouson sleeve
  • Midaxi dress
  • Available in 2 lengths

100% Sustainable Cotton Denim

Product Care

Do not bleach

Do not dry clean

Do not tumble dry

Machine wash cold on a gentle cycle

Reshape while damp

Wash and dry with similar colours

Wash inside out

Returns Info

If you don't love your new Unfolded product you can swap it for free with other Unfolders using Swaps by Unfolded, or return within 14 days.

Read our full refund policy here.

Unfolded versus a high street brand

Unfolded High Street
Price £65 £97
You save £32
Zero waste Yes No
Kids funded in education Yes No
Higher worker wages Yes No
Sustainable materials Yes No

Some of our thousands of 5 star reviews

  • Married in Unfolded! Verified Review

    Married in Unfolded!

    Vera had an amazing day out yesterday. I couldn’t have had a nicer wedding outfit. So many lovely comments.

    Liz

    Verified buyer

  • 10 out of 10 Verified Review

    10 out of 10

    Absolutely love my first Unfolded dress! Completely worth the wait, excellent quality and customer service have been 10/10. They're so fast and kind. Customer for life!

    Claire

    Verified buyer

  • Fits perfectly Verified Review

    Fits perfectly

    It is a lovely dress and very easy to wear. I'm really pleased with it, it's comfortable, lovely material, nice length and has pockets!

    Karen

    Verified buyer

  • Beautiful dress, amazing customer service Verified Review

    Beautiful dress, amazing customer service

    My beautiful Kirsty dress. The fabulous team at Unfolded reached out to help me track one down. Amazing customer service, huge thanks to Cally and the team at This Is Unfolded HQ!

    Marion

    Verified buyer

  • Wonderful dress Verified Review

    Wonderful dress

    Unfolded on a cruise. The Margaret was a perfect travel jacket and the Rodica, Susan, Fern and Naila were wonderful dresses for trips off the ship. They were uncrushable and so light and comfortable to wear!

    Margaret

    Verified buyer

  • A brilliant dress Verified Review

    A brilliant dress

    Loving wearing my Unfolded Rodica dress for a weekend catching up with old friends (and telling them all about how great it is!)

    Aisling

    Verified buyer

  • These are perfect Verified Review

    These are perfect

    I'm petite at 5ft 2in and these are a 12 regular and I love the length of them. These are so comfortable and perfect - feeling stylish 😊

    Louise

    Verified buyer

  • Lovely dress Verified Review

    Lovely dress

    I wore the lovely Barbara dress to a wedding on Saturday, so comfy, such nice material!

    Richenda

    Verified buyer

  • Everything is awesome Verified Review

    Everything is awesome

    I absolutely ❤️ my green Fern dress! Everything about it is beautiful! (And a lovely surprise to find out it was lined, too!)

    Jude

    Verified buyer

  • Perfect for celebrating Verified Review

    Perfect for celebrating

    Loved wearing my Unfolded dress on Christmas Day 2025!

    Clare

    Verified buyer

  • A special treat! Verified Review

    A special treat!

    I treated myself to the Nivi jacket for my birthday. It’s as beautiful as I’d hoped! 🩷

    Michelle

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FAQ

What is Unfolded? Where are your clothes made?

Unfolded is a movement to make clothes without waste and use the savings to create positive impact in the world. We were founded in Edinburgh, Scotland in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded, we used to help big brands remove the waste from their business, but realised that for real change to happen, we had to build a totally new way to shop. 

Our team is located in Scotland and England, and we work very closely with our partners in India, where all of our clothes are made. At every one of our ethical partner factories in India, workers are looked after well, and all materials are sustainably sourced.

We also work with an education-focused NGO in India called Pratham, and together we make sure that every  purchase from Unfolded funds a child learning to read and write.

We're a company focused on positive impact in everything we do. Over 100,000 women have joined our mission to remove the waste from the fashion industry so far, and tens of thousands of customers help design all the clothes we make, so that we can turn that dream into reality.

How long will my clothes take to arrive?

You'll see an estimated shipping date on every product - just select a size and scroll down. This is the current estimated shipping date based on the information we have from our amazing factories and logistics partners. It can change, but normally doesn't. Once you order, you'll get update emails about where your product is in the production process.

Your items will be despatched as soon as possible after they complete production. You may receive items in separate deliveries, as they are packed up and shipped with other items completed in the same batch. We do this to reduce emissions and waste.

How can you be cheaper than other brands and still be sustainable?

30% of the clothes made by most retailers are never even sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes!

At Unfolded, we're able to offer better prices because we don't make any of this waste. We design everything with the help of tens of thousands of our customers, and then only produce what people actually want. No waste = big savings, which we use to offer you better prices, pay workers better and support children to learn to read and write.

How do I make sure I buy the right size?

At the top of the page there is a full size chart for this style - just above the size selector. You can also see photos of our customers and models in a range of different sizes; there's more information under 'Fit & Size'.

If you need any help choosing your size, just send a message to our team, or respond to the wee popup that appears. We can help with measurements and guidance - and we're always happy to answer any other questions too! 

You can email us on support@thisisunfolded.com any time, or slide into our DMs on your social platform of choice. Amy, Claire and Bára in our customer team are always happy to help!

If it’s made to order, can I still return my item?

Of course you can! We offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham - Royal Mail is fine. Alternatively, you can swap an item for free on our swap platform, or use our community Facebook group with thousands of customers to sell or swap.

Okay - I like the sound of Unfolded, but I’m still on the fence…

Buying from a new brand, especially one you might have found on social media, can feel risky - we get it! Scams are unfortunately common, but we are not one of them. We are a small company, driven by a huge mission: to take on fast fashion.

We want you to feel confident shopping with us. That's why, if you change your mind before your order has shipped, simply send us a message and we will process a full refund.

With over 100,000 happy customers and having featured on some of the biggest TV shows around, we believe we're doing something right.

You may have seen us on Dragons Den, where we were offered all the money, but turned it down. We also feature regularly on Lorraine, This Morning and across the BBC, as well as in local and national media - and of course on social media, where we have a dedicated following. Or maybe you’ve heard about Unfolded from our community of over 100,000 amazing shoppers in the UK!

So, what are you waiting for? Treat yourself to Unfolded clothes are better for the planet, for your wallet, and for the people who make them!

The Story of Unfolded

Our promise to you

  • 14 Day Returns

    Swap for free or return within 14 days

  • Up to 40% Lower Prices

    Less waste means better prices

  • Sustainable & Waste Free

    Better for people & planet

Explore the Anne Denim Dress

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Why Unfolded?

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Looking for something else?

Anne - Button Through Denim Dress

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20% off with code EARLY20 - ends soon!

Better For The Planet, Your pocket and the people who make our clothes...

Better For The Planet, Your pocket and the people who make our clothes...

At Unfolded our clothes are designed with input from over 18,000 of our customers and then made after you order. This allows us to make clothes without the waste and do good with the savings.

Better For The Planet

This year the fashion industry will make 26 billion items of clothing that will never sell! Thanks to our new way of making clothes at Unfolded it's zero...

Better for You

By removing the waste we’re able to offer you sustainable clothes with up to 40% off the price they would be anywhere else. Plus, you can help design every item!

Better for Garment Workers

The rest of the savings are used to provide higher wages for garment workers and to fund kids to learn to read and write near our factories and rural India.

The Unfolded Story

The Unfolded Story

Unfolded was founded in Edinburgh in 2021 by three friends who decided enough was enough - the fashion industry had to change. Since then 100,000 amazing women from across the UK have joined our mission to fix this broken industry and do good with their clothes.

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