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Your order will fund a child to learn to read and write for 0 month

Sale item! Up to 50% off & quicker delivery

Summer Sale - Limited Sizes Available!

Maddie V-Neck Dress - Navy

£35

You save 35%

£54

Original price

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Summer Sale & Quicker Delivery

These items are already made. They're the little extra we make to cover any issues or returns so they'll ship quicker too, normally in a week. Hurry - we have very limited stock of each style!

£78

High Street RRP

£35

Unfolded Price

£43

You Save

Explore how the Unfolded way keeps prices lower

Garment workers paid higher wages

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This item funds a child in education for 2 months

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Absolutely nothing sent to landfill

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Ethical and sustainable fabrics

Ticker: Glamour, Who What Wear, This Morning, Lorraine, The Herald, Grazia, The Times, BBC Dragons' Den

As Seen On the Unfolded Community

Our promise to you

  • 14 Day Returns

    Swap for free or return within 14 days

  • Up to 40% Lower Prices

    Less waste means better prices

  • Sustainable & Waste Free

    Better for people & planet

*
This is a super comfy dress and the elasticated shirring under the bust and around the waist makes it so flattering. It’s the sort of thing you can get a huge amount of wear out of.

— Brittany

Explore This Style In More Detail

Description

The Maddie is our best-selling sustainable dress for a reason! It looks great, while being the most comfortable dress you’ll ever own! Thousands of women have fallen in love with the Maddie dress over the past two years, with many buying this shape in multiple colours and prints - they love it that much!

For spring 2026, Maddie is back in 3 new prints/colourways: a unique standout maroon leaf print, a bright floral design and this perennially fashionable navy. We predict this is about to become the hardest working, most reached for item in your wardrobe. How can we be so sure? We already know that Maddie is our most popular shaped dress, as chosen by thousands of our customers, thanks to her super flattering yet comfortable design. And what could be more useful than Maddie in a beautifully classic navy colour?

The Maddie is a midaxi length, super soft, sustainable viscose dress which combines style, comfort, sustainability and some serious positive impact in the world - it’s a win-win-win! 

Designed to be flattering and comfortable enough to wear all day, every day, Maddie delivers a relaxed figure-flattering look. Maddie has a shaped bust complemented by a wide v-shaped band of elastic shirring underneath, creating a stunning silhouette - gorgeous and comfortable for all shapes and sizes. The Maddie comes in two lengths, so you can get the fit that's right for you.

Our Maddie navy dress is made in a sustainable woven viscose crepe fabric, which drapes beautifully and is light, floaty. Gorgeously versatile, this sustainable dress has elasticated cuffs, long blouson sleeves and of course, those all-important pockets. Maddie is the perfect Spring dress, with the Navy colourway working just as well worn with navy tights and boots as with bare legs when the weather gets warmer. This fabulously versatile dress in classic Navy will be a wardrobe staple for years to come and can be worn just as comfortably for a day in the office as for the school run or a catch up with friends over a cuppa.

Buying this Maddie dress means that a garment worker receives higher wages and a child near our factories will be supported to learn to read and write for 2 months. 
Maddie is made to order but is still covered by our money back guarantee - we’re that confident you’ll love her! 

In-depth Details

  • Drapey woven viscose crepe fabric
  • Rich navy colour
  • Pockets
  • Shirred waistline
  • V neck
  • Long blouson sleeve
  • Midi length
  • Available in two lengths

100% Sustainable Ecoliva Viscose - Moroccan Crepe

Product Care

Returns Info

If you don't love your new Unfolded product you can swap it for free with other Unfolders using Swaps by Unfolded, or return within 14 days.

Read our full refund policy here.

Unfolded versus a high street brand

Unfolded High Street
Price £35 £78
You save £43
Zero waste Yes No
Kids funded in education Yes No
Higher worker wages Yes No
Sustainable materials Yes No

Some of our thousands of 5 star reviews

  • Married in Unfolded! Verified Review

    Married in Unfolded!

    Vera had an amazing day out yesterday. I couldn’t have had a nicer wedding outfit. So many lovely comments.

    Liz

    Verified buyer

  • 10 out of 10 Verified Review

    10 out of 10

    Absolutely love my first Unfolded dress! Completely worth the wait, excellent quality and customer service have been 10/10. They're so fast and kind. Customer for life!

    Claire

    Verified buyer

  • Fits perfectly Verified Review

    Fits perfectly

    It is a lovely dress and very easy to wear. I'm really pleased with it, it's comfortable, lovely material, nice length and has pockets!

    Karen

    Verified buyer

  • Beautiful dress, amazing customer service Verified Review

    Beautiful dress, amazing customer service

    My beautiful Kirsty dress. The fabulous team at Unfolded reached out to help me track one down. Amazing customer service, huge thanks to Cally and the team at This Is Unfolded HQ!

    Marion

    Verified buyer

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    Wonderful dress

    Unfolded on a cruise. The Margaret was a perfect travel jacket and the Rodica, Susan, Fern and Naila were wonderful dresses for trips off the ship. They were uncrushable and so light and comfortable to wear!

    Margaret

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  • A brilliant dress Verified Review

    A brilliant dress

    Loving wearing my Unfolded Rodica dress for a weekend catching up with old friends (and telling them all about how great it is!)

    Aisling

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  • These are perfect Verified Review

    These are perfect

    I'm petite at 5ft 2in and these are a 12 regular and I love the length of them. These are so comfortable and perfect - feeling stylish 😊

    Louise

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  • Lovely dress Verified Review

    Lovely dress

    I wore the lovely Barbara dress to a wedding on Saturday, so comfy, such nice material!

    Richenda

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    Everything is awesome

    I absolutely ❤️ my green Fern dress! Everything about it is beautiful! (And a lovely surprise to find out it was lined, too!)

    Jude

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  • Perfect for celebrating Verified Review

    Perfect for celebrating

    Loved wearing my Unfolded dress on Christmas Day 2025!

    Clare

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  • A special treat! Verified Review

    A special treat!

    I treated myself to the Nivi jacket for my birthday. It’s as beautiful as I’d hoped! 🩷

    Michelle

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FAQ

What is Unfolded? Where are your clothes made?

Unfolded is a movement to make clothes without waste and use the savings to create positive impact in the world. We were founded in Edinburgh, Scotland in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded, we used to help big brands remove the waste from their business, but realised that for real change to happen, we had to build a totally new way to shop. 

Our team is located in Scotland and England, and we work very closely with our partners in India, where all of our clothes are made. At every one of our ethical partner factories in India, workers are looked after well, and all materials are sustainably sourced.

We also work with an education-focused NGO in India called Pratham, and together we make sure that every  purchase from Unfolded funds a child learning to read and write.

We're a company focused on positive impact in everything we do. Over 100,000 women have joined our mission to remove the waste from the fashion industry so far, and tens of thousands of customers help design all the clothes we make, so that we can turn that dream into reality.

How long will my clothes take to arrive?

You'll see an estimated shipping date on every product - just select a size and scroll down. This is the current estimated shipping date based on the information we have from our amazing factories and logistics partners. It can change, but normally doesn't. Once you order, you'll get update emails about where your product is in the production process.

Your items will be despatched as soon as possible after they complete production. You may receive items in separate deliveries, as they are packed up and shipped with other items completed in the same batch. We do this to reduce emissions and waste.

How can you be cheaper than other brands and still be sustainable?

30% of the clothes made by most retailers are never even sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes!

At Unfolded, we're able to offer better prices because we don't make any of this waste. We design everything with the help of tens of thousands of our customers, and then only produce what people actually want. No waste = big savings, which we use to offer you better prices, pay workers better and support children to learn to read and write.

How do I make sure I buy the right size?

At the top of the page there is a full size chart for this style - just above the size selector. You can also see photos of our customers and models in a range of different sizes; there's more information under 'Fit & Size'.

If you need any help choosing your size, just send a message to our team, or respond to the wee popup that appears. We can help with measurements and guidance - and we're always happy to answer any other questions too! 

You can email us on support@thisisunfolded.com any time, or slide into our DMs on your social platform of choice. Amy, Claire and Bára in our customer team are always happy to help!

If it’s made to order, can I still return my item?

Of course you can! We offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham - Royal Mail is fine. Alternatively, you can swap an item for free on our swap platform, or use our community Facebook group with thousands of customers to sell or swap.

Okay - I like the sound of Unfolded, but I’m still on the fence…

Buying from a new brand, especially one you might have found on social media, can feel risky - we get it! Scams are unfortunately common, but we are not one of them. We are a small company, driven by a huge mission: to take on fast fashion.

We want you to feel confident shopping with us. That's why, if you change your mind before your order has shipped, simply send us a message and we will process a full refund.

With over 100,000 happy customers and having featured on some of the biggest TV shows around, we believe we're doing something right.

You may have seen us on Dragons Den, where we were offered all the money, but turned it down. We also feature regularly on Lorraine, This Morning and across the BBC, as well as in local and national media - and of course on social media, where we have a dedicated following. Or maybe you’ve heard about Unfolded from our community of over 100,000 amazing shoppers in the UK!

So, what are you waiting for? Treat yourself to Unfolded clothes are better for the planet, for your wallet, and for the people who make them!

Looking for something else?

Maddie V-Neck Dress - Navy

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Sale item! Up to 50% off

Better For The Planet, Your pocket and the people who make our clothes...

Better For The Planet, Your pocket and the people who make our clothes...

At Unfolded our clothes are designed with input from over 15,000 of our customers and then made after you order. This allows us to make clothes without the waste and do good with the savings.

Better For The Planet

This year the fashion industry will make 26 billion items of clothing that will never sell! Thanks to our new way of making clothes at Unfolded it's zero...

Better for You

By removing the waste we’re able to offer you sustainable clothes with up to 40% off the price they would be anywhere else. Plus, you can help design every item!

Better for Garment Workers

The rest of the savings are used to provide higher wages for garment workers and to fund kids to learn to read and write near our factories and rural India.

The Unfolded Story

The Unfolded Story

Unfolded was founded in Edinburgh in 2021 by three friends who decided enough was enough - the fashion industry had to change. Since then 100,000 amazing women from across the UK have joined our mission to fix this broken industry and do good with their clothes.

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