Our way is better...

Better for you, better for the planet and better for society

30% of clothes are never sold and the vast majority of these end up in landfill. We’ve redesigned the whole fashion model to remove this waste. 

Unfolded is just like normal shopping but we only produce the clothes after you’ve placed your order. Our industry leading factories then create your products and ship them direct to you. 

Okay - our approach does take a little bit longer (4-6 weeks) for your clothes to arrive but we promise you'll love the quality and knowing you’ve made a positive impact in the world just by waiting a little bit longer.

Life Changing Clothes

With the savings created by the Unfolded model we invest in changing lives in a positive manner.

For the last 3 months we’ve been working with an amazing organisation called Pratham to support children in education. We’ve already supported over 1,000 children in education for the next 12 months.

We also ensure higher wages for our workers through the Unfolded Worker Fund and have supported over 300 workers in this way so far. 

All this whilst delivering great quality and value to shoppers like you - just by removing the waste. We’re just getting started and are aiming to impact hundreds of thousands of lives in the coming years.

How is this all possible?

We’ve looked at everything in the normal process differently to remove waste and instead create positive change.

We’re a small (but extremely enthusiastic) team of data scientists, marketers and buyers, and fuelled by too much tea, we’re working to build a better world for garment workers, for society, and for you. Last year we launched an initiative called Lost Stock that ended up supporting 113,000 garment workers for over a month each by selling the clothes cancelled by other brands who refused to pay for them due to the pandemic. With Unfolded we’re going to make an even bigger impact… 

Before this we ran a leading data insights business in the fashion industry called Mallzee, helping leading brands make better product decisions.

Let’s not beat around the bush – we're not going to be for everyone. Some people won't wait for their new clothes, but that's okay.

We know that if enough people like you join us and try something new and challenge the way it's always been done, real positive change can be created - all through amazing new clothes! 

Traditional retail

30% of products made end up in landfill due to over production

A waste lorry full of clothes sent to landfill every second...

Massive expensive advertising campaigns

Endless collections of similar products

Clothes that somehow cost less than your morning latte...

This is Unfolded

No clothes sent to landfill - we only produce after you order

Higher wages for workers due to the savings

A child supported in education with every order

Amazing products at a fair price

A movement of people just like you that are making a positive impact in the world through their shopping choices