This is Unfolded is a new way of buying clothes. We’re building a movement to change fashion into a force for good…
We launch new collections of clothing every few months, and we sell each collection for a short period of time.
From each collection you create your own Unfolded Edit by choosing three pieces for £65, or pick ‘surprise’ and we’ll choose for you. Our surprise options are popular with those seeking to try something new that they wouldn’t normally order – we all know how easy it is to become stuck in a style rut!
We’re not in the business of throwaway fashion. These pieces are designed to be styled up and styled down and should seamlessly slip into your wardrobe. They are styles that are made to last. They’ll look good and you can feel great knowing that you’ve chosen to help change the industry by buying clothes that help improve the lives of garment workers, society and the planet.
We create our collections with our Community – shoppers who love clothes and are looking to shop better. They're trendsetters in every sense of the word, and they help to shape the collections right from the start, offering feedback on patterns, styles and fabrics.
After that, we produce items based on demand. This means our clothes take a little longer to land in your wardrobes than traditional high street shopping (about 4-6 weeks) but it makes a huge impact on reducing industry waste.