FAQs

This is Unfolded is a new way of buying clothes. We’re building a movement to change fashion into a force for good… 

We launch new collections of clothing every few months, and we sell each collection for a short period of time.

We’re not in the business of throwaway fashion. These pieces are designed to be styled up and styled down and should seamlessly slip into your wardrobe. They are styles that are made to last. They’ll look good and you can feel great knowing that you’ve chosen to help change the industry by buying clothes that help improve the lives of garment workers, society and the planet. 

We create our collections with our Community – shoppers who love clothes and are looking to shop better. They're trendsetters in every sense of the word, and they help to shape the collections right from the start, offering feedback on patterns, styles and fabrics.

After that, we produce items based on demand. This means our clothes take a little longer to land in your wardrobes than traditional high street shopping (about 4-6 weeks) but it makes a huge impact on reducing industry waste.

When you shop with us, you shop in a whole new way: 

Better for the environment

There’s far less waste because we produce clothes by demand, plus we’re doing lots more to be sustainable. Read more

Better for society

With every order you’ll support the learning of a child in India through our partnership with Pratham UK. Plus we contribute to the Unfolded Worker Fund to help to increase wages of workers. Read more

Better for you

Through our use of data and amazing input from people just like you we’re creating collections we know you’ll love at a great price point. Read more

Our collections are designed to bring you pieces with versatility in mind, so they can fit any wardrobe or occasion.

We're always inspired by our community when it comes to choosing pieces from our collections. Why not check out our Instagram page for snaps of our team styling the pieces from each collection to give you an idea of fit and how they look in the real world.

Not sure what size to choose? Check out our size chart

We are currently stocking clothes in sizes 8-24.

We’re demand led so if you want us to make other sizes or types of clothing please let us know here.

We want to be able to show you how our pieces compare to others available on the high street and how our model provides not just a positive impact in the world but also better value for you. That’s why we calculate the Industry Price (starting from Collection 02) by looking at a range of other retailers and brands. We look at what they’re selling, the price it’s on sale for and benchmark our products against them.

In this process, we compare the designs and fabric compositions and also where the items were produced. This is made easier as the factories we use are often the same as many of these brands. 

Our model takes away all the unnecessary add-ons that have become commonplace in the industry:

✓Big markups

✓Promotional spend

✓Massive discounting waste driven by 30% of products never being sold 

And there you go – our pricing compared to Industry Price. 

We highlight this as we stand behind our mission to make clothes that are better for you, better for the planet and better for society. 

You’ll see Industry Price shown throughout our checkout process so you can see how much the same collection of clothes would typically cost on the high street. 

Importantly to us, there isn’t a compromise on quality when you buy from This is Unfolded – we’re using high quality fabrics,  with linen mixes and viscose blends, and  100% organic cotton.

Our focus is on reducing all the waste in the traditional retail model and this means we can provide a better deal to everyone involved.

We sell our collections every few months for a short period of time. If you don't see a Shop Now button at the top of the page it means we're not currently selling, but don't worry – to get exclusive early access to our next collection, you can sign up to our newsletter.

We’ve turned the traditional retail model on its head because we believe clothes can look great but also do good.

We don’t say we’re an ‘ethical brand’ because we believe being ethical is a journey rather than an end destination. What we do say is that we’re doing everything in an ethical way and we’re on a journey to always improve. To do this, we're focussed on making the right decisions wherever we can, from the factories we work with, to how we market, to our own carbon footprints and the impact we have on the world. 

At the start we can’t be perfect so we’ve had to make tradeoffs in certain places. Of course, we always pay minimum wages to the garment workers who create our clothing and in almost all cases, the workers are paid significantly more than this. However, in the interests of full transparency, because factories are working with many different brands and our orders are relatively small, it isn’t possible for us to dictate wages or pay those working on our collections more than their colleagues.

We're totally committed to making sure workers are paid more as we scale up the business. Until that point we’ve created the Unfolded Worker Fund to help to provide additional payments to workers linked to every purchase.

We don’t label ourselves a ‘Sustainable Brand’ – we recognise that the retail industry will never be 100% sustainable. Reducing our impact is a work in progress.

Sustainability is really important to us. First and foremost, sustainability for us means reducing the waste associated with over production. On top of that, we make sustainable decisions wherever we can.

All packaging bags – garment and outer are recycled and biodegradable. We work with partners to offset all carbon emissions generated through transportation. 

For our basics and sweatshirts we use cotton (it follows the approach of a leading certification program, but it costs a lot to join so we’ll update on that soon!) and by the end of 2021 it is our goal for all of our products to be made from eco friendly materials, with the % increasing with every collection in line with fabric lead times (how long it takes us to get them).

We believe that offering clothes at an accessible price is a vitally important part of creating long term change. This is why we sell clothes at a fair price that’s similar to the high street. It’s important that clothes that do good are attainable for the majority of customers. 

With scale, we can look to source sustainable fabrics at a better price.

We’re an impactful business looking to drive change. In the future we’ll be looking to gain b-corp status. 

We work with a charity partner to make donations with every purchase. We believe it’s important to have someone that really understands this work as a partner to maximise the impact that can be generated. 

You can read more about our charity partner, Pratham, here.

All the materials will be listed on the product description of each item, and will also be listed on the tags of your products so you can see the makeup in each case. 

We want to be able to use sustainable fabrics wherever possible, for our first collection this wasn't possible across the board because we were operating at a smaller scale, but with collection 02, we were able to produce all our items with sustainably sourced cotton and sustainable viscose.

Delivery is free for orders over £30. For orders under £30, a delivery fee of £3.99 will be added at checkout.

All orders are packed in a warehouse just over 40 kilometres from our factory partner before being despatched directly to you. 

The final delivery is made with Royal Mail. We’ll keep you updated on the progress of your order by email. As soon as we have a tracking code, we’ll send it over to you so you can follow the progress of your order. From when you receive your tracking code it will take up to two weeks for your order to arrive. 

All carbon generated in this process is offset.

It will take a little longer for your order to arrive. Collection 02 will arrive with customers in early July.

Fashion is one of the most polluting industries in the world, so we are playing our part in reducing this by adopting a demand-led supply chain. This means that we don’t hold stock which could go to waste, instead we order stock according to demand. We think it’s more responsible this way but it does take a little longer. 

We’ll update you as your clothes are being made, and you can read more about the steps your Unfolded order goes through to reach you here.

We may be able to change your delivery address, but we can’t guarantee it. If you'd like us to look into this for you, or if you have any queries, then please contact our customer service team at support@thisisunfolded.com, and we'll do our best to help you.

We ship each Unfolded order from India. We need to ship them via air, and we then offset the carbon for this part of the logistics process. You can read more about the journey each order takes here.

We place our orders with factories when you order, which means that we’re not able to cancel your order after it’s been placed. Our team will do everything they can to advise and find a solution, so feel free to get in touch at support@thisisunfolded.com.

We also have options once your order arrives to swap within our community, or return.

We’re currently only shipping to the UK but we will extend this as soon as we can. As we’re led by the community, tell us where you want us to ship to here, and we’ll let you know as soon as we extend our shipping territories.

We’ll send you tracking details as soon as these become available from our logistics partner. You can read more about the journey your products take here.

All packaging bags – garment and outer are recycled and biodegradable.

We’re always trying to look for better solutions, so at some point in the future, we are looking to move towards using paper which can be easier to recycle in urban areas.. 

We don’t yet feel comfortable using paper bags (we don’t want soggy clothes and British weather is a little unreliable..) however it is something that we’re continuing to explore.

All our products have washing instructions on their care label, and if you have any questions you can get in touch with our customer service team at support@thisisunfolded.com

First of all, we really hope that you do love your clothes. However, if a piece doesn’t quite work for you, we have a few options. 

This is Unfolded has a growing community of like-minded shoppers, where clothes that aren’t right for you can find a better home. We offer free postage to send any one item from your box to a friend, or to anyone you like, and a Facebook group to facilitate swapping and sharing. You can read more about our amazing community here.

Returns are a quick route to more landfill, and they affect the good we can do, as well as creating more harm to the environment. We offer other options, but we do pledge that no items returned to us will go directly to landfill. We’d urge you not to return, but if you feel you need to return your clothes, you’ll need to return all the items in your order.

You can read more about returns here.

To maximise the good we can do with every purchase, and keep prices low for our customers, we only offer a refund on the full purchase, so all the items in the order. 

You can read more about our returns policy here

The journey doesn’t end here! 

It’s a movement to shop better and do more, and you’re part of it!

Now you’re part of the This is Unfolded community, there’s so much more you can do. Share a picture of your clothes and use the hashtag #thisisunfolded. Tell your friends about this new way of shopping!

The community is growing, with swapping, hints and tips – just grab your order number and join in..

The support given to children in India will increase the more items you add to your order. Each dress gives two months' support and each top gives one months' support.

We also support workers directly through the Unfolded Worker Fund.