Sustainable shopping FAQs

When you shop with us, you shop in a whole new way:

Good for the planet - There’s far less waste because we produce clothes by demand, plus we’re doing lots more to be sustainable. Read more

Good for people - With every order you’ll support the learning of a child in India through our partnership with Pratham UK.

Good for you - Through our use of data and the amazing input from thousands of women just like you we only create clothes you’ll love and offer them at a price point that’s affordable.  Read more

Our collections are available to buy for a short period of time, and we launch new ones every few months. If you don't see a Shop Now button at the top of the page it means we're not currently selling, but don't worry – to get exclusive early access to our next collection, you can sign up to our newsletter here

This is Unfolded makes affordable, sustainable clothes that look good and do good. You help us design collections that are made to bring you pieces with versatility in mind, so they can fit any wardrobe or occasion.

We're always inspired by our community when it comes to choosing pieces from our collections. Check out our Instagram for snaps styling ideas from each collection to give you an idea of fit and how they look in the real world.

Materials

We make clothes using sustainable materials and ethical productio methods. All the materials will be listed on the product description of each item, and will also be listed on the tags of your products so you can see what they are made of. For some items when the style requires it we might use recycled materials, which you'll see on the product information.

All the details about fabric composition, dyes and materials is also available here.

If you have any questions about materials please don't hesitate to get in touch at support@thisisunfolded.com

The community is the best part of Unfolded! It’s a movement to shop better and do more - and you’re part of it! Unfolded customers design our collections, share styles and swap pieces with others in the community. It's an amazing group of engaged women and we can't wait to hear your opinions on upcoming styles and collections.

Share a picture of your clothes and use the hashtag #thisisunfolded. Tell your friends about this new way of shopping!

The community is growing, with swapping, hints and tips – just grab your order number and join in..

The price you pay with most other brands has a huge amount of profit built into it to take into account the mass amounts of items produced that aren’t sold, the sky-high return rates that most modern brands face and a chunky margin for retailers.

High street brands operate on a 5-6x markup model on every item. This means that if an items costs them £20, they’ll sell it for £100+. The reason for such a high charge is that their model is full of waste, which eats up profits.

This is Unfolded is different! 

By reducing waste in our supply chain we can operate on a 3-3.8x markup which allows us to pay all the relevant taxes, fund the Unfolded Worker Fund, support children in education with Pratham, cover all logistics costs, offset carbon emission and then pay our staff and fund our growth.

We highlight this as we stand behind our mission to make a great product for a great price. This is super important to us as we believe that if you’re going to change an industry then you need to make sure you don’t exclude people just due to price. 

You’ll see a traditional price shown on ever product page so that you can see how much our items would typically cost with other brands based on this markup model. 

Importantly to us, there isn’t a compromise on quality when you buy from This is Unfolded – we’re using the same high quality fabrics and our production is both ethical and sustainable. Our focus is on reducing all the waste in the traditional retail model and this means we can provide a better deal to everyone involved. 

You can buy Unfolded gift cards - the gift that keeps on giving!

We send out the gift cards by email directly to you when you buy one. You just need to forward it onto the lucky person you want to give a gift of good from This is Unfolded. The gift card recipient will add their email to the order, so they’ll receive tracking information when we dispatch their parcel.

The gift voucher will contain instructions to redeem at checkout, just check your spam folder if you can’t see the email within a few hours.

Our gift cards can be used against any of our collections and is valid for 6 months from the time of purchase.

Unfolded clothes are available in sizes 6-24.

We’re demand-led so if you want us to make other sizes or other types of clothing please let us know here

We fit all products on a model with a height of 5’5’’ and if you go to the customer section on each product you'll see a range of heights from our customer day shoot. As a small business, we're working to cater for a diverse as possible group of customers!

Not sure what size to choose? Check our full size guide for more.

In most cases, you’ll most likely fit the size you usually buy - we are using the same sizing as H&M. We have a full-size guide with the key measurements for all the products here - and there are some notes on each product page as well. If you’re between sizes, we’d probably recommend sizing up. If you have any questions on measurements, do let us know at support@thisisunfolded.com.

To cut the waste from the clothes production, Unfolded clothes only start after orders come in, but it is not a traditional 'made to order' model, so particular items or sizes can still get sold out. We commit to a certain amount of fabric with the factories, who then set up a size curve and the dimensions for each size are entered into a computer system to calculate the most efficient way to cut the fabric. This is all so that we don't create any waste in the process - and it means that some sizes can get sold out, even if production hasn’t started yet.

We want to make sure we offer affordable, sustainable clothes, so currently our production setup operates with a size curve of orders in size 6 - 24.

Each product has a number of elements that need to be cut, stitched and finished.

The dimensions for each size are entered into a computer system to calculate the most efficient way to cut the fabric so that no unnecessary wastage is created. Each section of the garment is then cut in layers, then stitched and finished. You can read the full story of the product journey

We are looking at ways we can make an even wider range of options available, such as petite and tall, as adding different options would require new setups at the factory.

As we scale we are exploring ways we can make an even wider range of options available, such as petite and tall, but only when we have the volumes required to make these viable for our partner factories.

We can notify you if a product comes back on sale - if you select a sold-out size, there should be an option to 'Notify me', where you can enter your email address. If we get any returns or are able to produce more of this particular item, we will let you know!

We can notify you if a product comes back on sale - if you select a sold-out product, there should be an option to 'Notify me', where you can enter your email address. If we get any returns or are able to produce more of this particular item, we will let you know!

And sign up to our email list here to get a heads up whenever new collections launch - that way you can get in early in the future!

Some items that have stretchy waistbands, such as the Lana trousers, show both relaxed and extended waist measurements. The relaxed measurement show the item as it is ‘on the hanger’ - with the waistband not stretched out at all. Extended means when the waistband has been stretched out fully as far as it goes. Your own waist should be somewhere in between these two measurements. The amount of stretch in the waist is indicated by the difference between relaxed and extended.

If you have any questions about these measurements, let us know on support@thisisunfolded.com and we’ll be happy to help.

All our products have washing instructions on their care label, but they usually don't require special methods, you can wash everything at low temperatures and similar colours to avoid dramas. You can also find all the care instructions on the product page on our website too - and there's more information about all the fabric composition for every item here.

If you have any questions you can get in touch with our customer service team at support@thisisunfolded.com

We make quality clothes that look good, feel good and do good.

Sustainability is really important to us. First and foremost, sustainability for us means reducing the waste associated with overproduction. Past this founding principle we ensure we make sustainable decisions at every step of the production process.

Read more about our commitment to sustainability here.

We work with a charity partner, Pratham, to make donations with every purchase. We believe it’s important to have someone that really understands this work as a partner to maximise the impact that can be generated.

Each purchase supports education for a child in India for a set period of time, which is shown on each product. The support given will increase the more items you add to your order. For example, each dress gives two months' support and a top, skirt or pyjamas supports a child for one month.

We selected Pratham due to their transparency, the % of the funds they raise that goes to the children and their long history in this sector.

You can find out more about the impact of our collections on our Impact page

All our clothes are currently made in carefully selected factories in India. We have a close partnership with our factory partners, and work especially close with the team at the main factory producing clothes for Unfolded customers in Noida, near Delhi in India. The people who make our clothes are as important as the people who buy them! 

Our factory partners are Oeko-Tex approved, are certified for GOTS (Global Organic Textile Standard for organic cottons), GRS (Global Recycle Standard for recycled polys) and OCS (Organic Content Standard for fabric blends with organic cotton).

We only partner with Sedex-rated factories, short for Supplier Ethical Data Exchange. The Sedex database is a widely recognised online platform where registered companies openly share information about their social and ethical performance. Workers in our partner factories are ensured good working conditions and legally protected rights.

Find out more about our factories.

We don’t currently name the factories we work with as they work with a range of partners, and worry that some of the marketing we do around changing the fashion industry wouldn’t be liked by other brands and don’t want to lose their business. 

As we scale and produce more with these factories we hope to change this and ensure they feel comfortable sharing their story as well!

All Unfolded factory partners are selected in part because they are paying good wages to their staff compared to other organisations. In addition, working with Unfolded means that we pay workers higher wages than other brands. Our size and the fact that the factories we work with, also produce clothes for other brands means that we can’t increase wages directly for workers in these factories. 

Instead, working with our partners we came up with the Unfolded Worker Fund. Through this we pay a bonus to all staff at our partner factory after each collection has been delivered. 

These bonuses are paid  to the full staff at the factories even if only a relatively small % of workers work on our clothes. We do this so as not to create an imbalance at the factory or conflict between workers. 

The amount of each bonus is linked to the performance of the collection and can vary up to 10-15% of their monthly wage. 

As we grow and take more capacity with partner factories we hope to directly increase wages across the factories and move from the worker fund model.

We design our clothes in collaboration with our community - our latest collection had input from over 3000 women before we launched it.

The dimensions for each size are entered into a computer system to calculate the most efficient way to cut the fabric so that no unnecessary wastage is created. Each section of the garment is then cut in layers, then stitched and finished. You can read the full story of the product journey

Every piece of eco-friendly clothing bought from This is Unfolded supports a child living in India, near the communities where our clothes are made. We fund children learning to read and write with leading Indian education charity - Pratham.

Pratham powers This is Unfolded's education support in India. When you buy a dress from Unfolded, you support a child in education for 2 months, and a top funds 1 month of education. So far more Unfolded shoppers have funded more than 4000 children to learn to read and write, in the communities near where the clothes are made in India. You can read more about Pratham here.

We believe that empowering the communities with education fosters long term benefit and contributes to a better future for everyone. So thank you for being a part of creating positive change with your shopping!

Our factory partners are members of Sedex, short forSupplier Ethical Data Exchange. The Sedex database is a widely recognised online platform where registered companies openly share information about their social and ethical performance.

Our factory partners are Oeko-Tex approved. They are certified for GOTS (Global Organic Textile Standard for organic cottons), GRS (Global Recycle Standard for recycled polys) and OCS (Organic Content Standard for fabric blends with organic cotton).

Oeko-Tex textiles and fabrics are certified free of harmful chemicals and are safe for human use. Organic certification means that textile and fabric products are grown according to strict guidelines on the use of petroleum based fertilisers, pesticides and synthetic products.

Reactive dyes are used, which are REACH compliant. REACH stands for registration, evaluation, authorisation and restriction of chemicals.You must comply with REACH if you manufacture or supply articles, or are importing articles from outside the EU.

Reactive dye is reacts with fibres to form a covalent link, that is forming a permanent attachment in the fibre that is not removed by repeated treatment with boiling water under neutral conditions. Consequently, the dyes become parts of the fibre, leading to outstanding colour fastness to wash.

All the details about fabric composition, dyes and materials is available here.

We don’t currently name the factories we work with as they work with a range of partners and worry that some of the marketing we do around changing the fashion industry wouldn’t be liked by other brands and don’t want to lose their business. 

We wish the fashion industry wasn’t like this but sadly it is and as such we need to respect our partners requests. 

As we grow and start to produce more with these factories we hope to change this and ensure they feel comfortable sharing their story as well!

First of all, we really hope that you do love your clothes. However, if a piece doesn’t quite work for you, we have a few options.

This is Unfolded has a growing community of like-minded shoppers, where you can swap anything that isn't right for you and get something else great instead. We offer free postage for your first swap.

The best way to find someone to swap with is to post in our brand new Unfolded Swap Shop and you can view our full swapping instructions here.

It's simple, fun and great for the environment - returns are really quite damaging and costly, so swapping is a much better option. Thank you for doing things differently with us!

Returns are a quick route to more landfill, and they affect the good we can do, as well as creating more harm to the environment. We offer other options, but we do pledge that no items returned to us will go directly to landfill. We’d urge you not to return, but if you feel you need to return your clothes please get in touch by emailing support@thisisunfolded.com.

You can read our full refund policy here.

You need to tell us within 14 days of receiving your goods that you want to return them. You then have another 14 days to return the goods once you've been in touch.

Check out our full returns policy here

With Klarna, you can pay in 3 interest-free payments so you can spread the cost. No fees. Here's how:

1. Add item(s) to your cart

2. Go to checkout and choose Klarna

3. Enter your debit or credit card information.

To check your eligibility, Klarna will perform a soft search with a credit reference agency. This will not affect your credit score.

Spread the cost in 3 interest-free payments. The first payment is made at point of purchase, with the remaining 2 payments scheduled automatically every 30 days. No fees.

You must be 18+ to use this credit offer. Klarna uses soft searches with credit reference agencies. These do not affect your credit rating. Missed payments can affect your ability to use Klarna. Pay in 3 instalments. Complete terms.

This is Unfolded does things differently to cut waste and make positive impact. That’s why we and our community choose to swap instead of returning. It’s an approach we’re passionate about, as returns so often lead to landfill and waste.

We know everything you order from us might not fit perfectly, or you might not love every piece. That's why we have set up a swap solution, where we offer free postage so you can send any single item you want to swap to someone else free of charge - and the same for your swap partner.

It's a whole new way of making the most of what you love, and swapping what you don't.

Get started here!

Instead of returning, swapping an item that isn’t quite right for you helps us do better for the planet and the people we support. Let’s help you get started with your first swap!

Just visit our new Swap Shop here, where you’ll also find an in-depth how-to-guide. It’s pretty simple: List your item for swapping, find something you’d like in return, request a match, and get free postage for your first item to send to someone else.

Visit our new Swap Shop here and you’ll find full instructions in the comprehensive how-to-guide.

You’ve listed your item and arranged a swap - what’s next? Unfolded offers one free postage label per order to send any single item to someone else - and the same for your swap partner.

This will be available in the Swap Shop shortly, but for now, go to www.thisisunfolded.com to get your free label. Just log in, find your order and click on 'Redeem swap token'. You’ll need to fill in your own address and the address of the person you want to send the item to. We will process your request, and as soon as that's approved, you’ll get the label and full postage instructions by email so you can send your item on to your swap partner, who will do the same. It can be handy to share proof of postage with your swap buddy so they know your parcel is on the way.

When using the postage label provided by This is Unfolded, please apply the label to the outer packaging and take to your nearest post office. Please remember to obtain proof of postage and share this with your swap partner!

We sell kidswear ranging from size 3-4 yrs up to 9-10 yrs. We’re demand-led so if you want us to make other sizes please let us know here

Not sure what size to choose? Check our size guide here.

Based on customer feedback, we recommend that you might want to buy a size up from what you usually buy. As a general guide, we are using the same sizing as Next, but some of the items are slim-fitting. We have a full size guide with the key measurements for all the products here  - and there are some notes on each product page as well.

If your child is between sizes, we also recommend sizing up so that they have extra room for growth. If you have any questions on measurements, do let us know on support@thisisunfolded.com.

A lot of the kidswear styles are unisex! We’ll mentioned if an item is unisex in the description on the product page.

Based on customer feedback, we recommend choosing a size larger than your child’s usual size when purchasing a unisex item. Our size guide is here.

Yes! This is Unfolded does things differently to cut waste and make positive impact. That’s why we and our community choose to swap instead of returning. It’s an approach we’re passionate about, as returns so often lead to landfill and waste.

We know everything you order from us might not fit perfectly, or you might not love every piece. That's why we have set up a swap solution, where we offer free postage so you can send any single item you want to swap to someone else free of charge - and the same for your swap partner. This includes kidswear too!

It's a whole new way of making the most of what you love, and swapping what you don't.

Get started here or read our Swapping FAQ’s here.

First of all, we really hope that you do love your clothes! However, if a piece doesn’t quite work for you or your child, we have a few options. You can read our full Refund Policy here, and our Payments & Refunds FAQ’s here.

We make clothes using sustainable materials. All the materials will be listed on the product description of each item, and will also be listed on the tags of your products so you can see what they are made of. All the details about fabric composition, dyes and materials is also available here.

If you have any questions about materials please don't hesitate to get in touch at support@thisisunfolded.com